“Do something today that your future self will thank you for”

– Sean Patrick Flanery

Whether you’re new to exercise, looking for healthy behaviour change to address chronic health challenges or simply ready to change direction, our evidence-based coaching methodology works to identify your unique needs and set clear realistic and measurable goals that will help you take control of your health and fitness

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The secret to getting ahead is getting started

– Mark Twain

Our Approach

At JAM Health & Fitness, our holistic approach extends to personalised health & nutrition coaching, tailored functional fitness and supportive lifestyle strategies, all designed for real, sustainable results.

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A healthy lifestyle is the most potent medicine at your disposal

– Sravani Saha Nakhro

MEET US

Meet Mark and Jo, your dedicated coaches at JAM Health & Fitness. With a passion for helping everyday New Zealanders thrive, they combine expert training, lived experience, and genuine care to guide you toward lasting health. Real people, real support, and no judgement … just personalised coaching for a stronger, healthier you.

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I am very happy to recommend Jo as a Personal Trainer and Health & Fitness Coach, particularly for older adults, and one with several heath issues. Jo has worked with me for 6 months and throughout this period she has shown exceptional professionalism, patience, and genuine care for my wellbeing. Jo takes the time to understand individual needs, limitations, and goals, and always tailors sessions to take into account my energy levels and to ensure exercises are both safe and effective.

One of my health issues is Diabetes, and although I initially wanted help to strengthen my knee through gentle exercise, Jo has also helped me better understand my condition and how to maintain good BGLs through diet and exercise.

What truly sets Jo apart is her calm and encouraging manner. She explains movements clearly, never rushed, and is highly attentive to posture, balance, and overall safety. This has given me great confidence and has helped me improve my strength, mobility, and energy levels without feeling overwhelmed or at risk of injury.

In addition to her technical knowledge, Jo is reliable, punctual, and kind. I never really enjoyed going to the gym / working out before but Jo creates a positive and motivating environment which makes exercise and being in a gym environment more enjoyable. I would not hesitate to recommend Jo Burrows to any person seeking help with their health and fitness, especially if you’re in the more mature demographic and looking for a trustworthy, knowledgeable, and supportive personal trainer.

Fiona Dilworth, 60+yrs, Female

Jo has been an absolute life saver!

As a complicated woman with 3 autoimmune diseases (Multiple Sclerosis, Graves’ disease and Vasculitis), young children, a full time stressful job and various medications, I had lost hope in ever losing weight and finding myself again. I was also fearful of using a trainer as I assumed it would be someone who’d yell at me to do things that I was physically not able to do.

Jo however was an amazing personal guide through nutrition, physical fitness and mental health. Using little steps and changes I was comfortable in learning how to get stronger, healthier and more confident. Due to Jo’s help I have indeed lost weight but more importantly I am healthier, much stronger and have hope, control and faith in my body again. I have reduced so many medications through working with Jo and learnt so much about food & exercise and how it personally affects me that I don’t recognise my old self. I really don’t know what I would have done without her. Do yourself a favour and get Jo onboard to help you get healthy & fit!

Rachael Smith , 44 yrs – New Plymouth

I can’t fault my experience with Jo from JAM Health & Fitness, she is professional but also so relatable. Jo has a great sense of humour, she listened to exactly what I wanted and then delivered it. The sessions were fun but challenging and I’m definitely seeing results already!

Basically, Jo’s fabulous and I’d recommend her to anyone!

Jo T., 50, New Plymouth

Packages

We offer a range of packages designed to support your journey … whether you’re just getting started, returning after a break or looking for lasting lifestyle change, each of our packages is tailored to meet you where you’re at. So if it’s a focused 4 week fitness program or an all-in full service health coaching bundle you’re after, our packages are designed to help you get on track to achieving your goals.

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